HT Bureau
GUWAHATI, March 28: The Levi’s® brand has unveiled its latest campaign, ‘Easy in Levi’s®’, starring global brand ambassador and multi-talented artist Diljit Dosanjh.
The campaign highlights relaxed and loose-fit denim, blending comfort with effortless style and confidence.
Related Posts:
Dosanjh, a music icon and fashion trailblazer, brings his cross-cultural influence to the campaign, reinforcing Levi’s® commitment to merging denim heritage with contemporary trends in India.
Known for his sold-out world tours and trendsetting presence in film and fashion, Dosanjh embodies the campaign’s message—loose fits are not just about clothing but about how they make you feel.
The campaign introduces three key denim styles: the 555™ Relaxed Straight, a timeless straight-leg fit with a comfortable roomy feel; the 568™ Loose Straight, a ‘90s-inspired relaxed silhouette with easy-cool vibes; and the bold 578™ Baggy, an oversized fit with stacked ankles that channels ‘90s streetwear aesthetics.
A series of dynamic montage films showcase Dosanjh in his element—effortlessly moving through his world in Levi’s® Loose Fits, from soundchecks to everyday moments.
The visuals highlight authenticity and ease, reinforcing the idea that these jeans are designed for movement, versatility, and self-expression.
“With ‘Easy in Levi’s®’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style,” said Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co. “Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows.”
The new Levi’s® Loose Fits are now available in Levi’s® stores across India and online at http://www.levi.in.
Whether opting for the clean-cut 555™ Relaxed Straight, the carefree 568™ Loose Straight, or the statement-making 578™ Baggy, the collection offers versatile styling options for everyday wear.
