Aditya Birla Group Formally Launches TMRW

HT Bureau
GUWAHATI, June 1: Aditya Birla Group announced the formal launch of its new ‘House of Brands’ entity – TMRW on Wednesday. This move is in line with the group’s strategy to launch and back new-age digital ventures. TMRW, an Aditya Birla Group venture, will create India’s largest portfolio of disruptor brands in the fashion & lifestyle space and enable the next phase of direct-to-consumer (D2C) growth in India, which is poised to be a USD 100 billion market by 2025. Over the next 3 years, TMRW will acquire as well as incubate over 30 innovative, customer-obsessed brands. The venture will also enable multiple founders to operate within a synergistic ‘house of brands’ platform that shares a common vision and shared capabilities.
Aditya Birla Group has appointed ex-Facebook and Bain executive, Prashanth Aluru, as the CEO & co-founder to lead the build-out of this new venture. Prashanth will set up a nimble and agile founding team with the right skill sets and capabilities. Prashanth comes with extensive experience in Digital & Technology across strategy, growth, and investing. He also brings to the fore rich entrepreneurial experience in helping build and scale new-age ventures in Digital & E-Commerce.
Ashish Dikshit, MD of ABFRL said, “The formal launch of our D2C business, TMRW, is a key milestone for the company. This venture has the potential to become a significant growth engine by tapping into the new wave of entrepreneurial energy in India. We aspire to build a portfolio of 30+ brands in the next 3 years. With the launch of this venture, we intend to double down on our ongoing program of strategically attracting new pools of capital that are seeking investment in high-growth businesses. We are confident that this foray will successfully meet the aspirations of digitally native consumers and also create long-term value for investors and other stakeholders.”
Prashanth Aluru, CEO and co-founder, TMRW said, “I am excited to embark on this journey to build TMRW – a long-term enduring platform that will be home to the leading disruptor brands that provide the new age digitally savvy consumer what she is looking for across Fashion & Lifestyle. With the backing of the Aditya Birla Group and the right profile of long-term investors, we will bring in, we are confident of powering the growth of several brands that shape the next phase of digital commerce growth till 2030 and beyond. With a new-age Digital-first DNA, at TMRW, we will jointly create an ecosystem of the most-loved disruptor brands partnering closely with highly competent founders.”