GUWAHATI, May 11: Aviva Life Insurance has been ranked as India’s Most Trusted Private Life Insurance brand for the fifth consecutive year, according to the 12th edition of TRA’s Brand Trust Report 2023. Additionally, the company has been ranked sixth in the overall BFSI sector and 73rd in a list of 1000 brands across sectors.
Commenting on the recognition, Vinit Kapahi, head of marketing, Aviva Life Insurance, said, “We are honoured to receive this award for the fifth year in a row. This achievement is a reflection of the trust our customers and partners have placed in us. We take immense pride in our customer-centred philosophy and our purpose, “With you today, for a better tomorrow”. This award inspires us to continue our journey towards excellence and serve our customers with utmost sincerity and dedication.”
Notably, Aviva Life Insurance offers a comprehensive range of life insurance products that cater to the financial needs of its customers, including child plans, investments, and retirement plans. The company is guided by the principle of providing seamless and hassle-free life insurance solutions. Catering to the financial needs of the customers, the company has launched 2 new products in its Signature Series this year; Aviva Signature Guaranteed Income Plan to meet long-term income needs and Aviva Signature Investment Plan for market-linked investment seekers.
N Chandramouli, CEO, TRA Research, added, “This award is a testament to Aviva’s unwavering dedication and consistency in becoming the Most Trusted Private Life Insurance Brand of India for five years in a row. This accomplishment reflects their customer-centric approach, engagement, and trustworthiness. We extend our congratulations to them on this well-deserved recognition.”
The Brand Trust 2023 report is conducted by TRA, a consumer insights and brand analytics company that has been conducting this syndicated research for the last 12 years. The research has developed an intricate Brand Trust Matrix, which includes 61 Brand Attributes, 10 Brand Behaviours, and 3 Foundations of Trust namely Building Capacity to Trust, Creating Perception of Positive Intent, and Demonstrating Relevant Competence.