HT Bureau
GUWAHATI, March 31: Aviva Life Insurance has been ranked as India’s Most Trusted Private Life Insurance brand for the fourth time consecutively, according to the 11th edition of TRA’s Brand Trust Report, India Study 2022. Additionally, the company has been ranked eighth in the overall BFSI sector and 68th in a list of 1000 brands across sectors.
Commenting on the recognition, Vinit Kapahi, head of Marketing, Aviva Life Insurance, said, “We are pleased to have won the Most Trusted Private Life Insurance Brand of the Year Award for the fourth time in a row. It is the continued belief of our customers and partners that has made us achieve this recognition. This award is a testament to our consistent customer-centric approach and our purpose ‘With you today, for a better tomorrow.’ Going ahead, we shall continue our endeavor to innovate while staying true to our customers’ needs.”
N Chandramouli, CEO, TRA Research maintained, “Aviva Life Insurance has shown tremendous performance in gaining the trust of its customers by becoming the Most Trusted Private Life Insurance Brand of India this year. While it has been a trusted leader among Private Life for four years consecutively, it is a sign of its customer responsiveness, engagement, and Trust. We are very happy to see them do so well in this study.”
Notably, Brand Trust 2022 is conducted by TRA, a consumer insights and brand analytics company that has been conducting this syndicated research for the last 10 years. This year the study was conducted through Face-to-Face mode amongst 1617 consumer influencers in 16 cities in India between Nov-Jan 2021.
