GUWAHATI, May 18: Big Haat, India’s largest Digital AgriPlatform, has roped in Jitesh Shah as its chief operating officer to boost the adoption of agri-tech and expand its presence from 10 million farmers to the next milestone. Jitesh was earlier with Cropin Technology as its chief revenue officer and is a seasoned professional with over 15 years of experience in sales, customer management, and operations. He has been campaigning for the adoption of agri-tech globally. Before his role in Cropin, he had a decade-long stint with InterCall (later acquired by West Unified Communications) where he handled various roles and was also one of the Board members for its India business. Notably, Jitesh holds a master’s degree in Electrical and Electronics Engineering from Clemson University, South Carolina, and graduated in BE Electronics and Communication from Andhra University, India.
Sateesh Nukala, CEO & co-founder, of Big Haat, said, “We welcome Jitesh to our Big Haat family as Big Haat endeavors to enhance the services and become the go-to name for all farmers in India. Jitesh’s experience and expertise will help us reach our goals faster. His extensive industry knowledge will help in driving future business, expanding our portfolio as well as looking at new routes to market.”