HT Bureau
GUWAHATI, July 10: Hyundai Motor India Limited (HMIL) has launched its latest offering, the Hyundai EXTER, an entry-level sporty SUV. The company aims to set a new benchmark in the segment with this vehicle, which combines unique exteriors, spacious interiors, advanced safety and technology, and exceptional performance. The Hyundai EXTER is specifically designed to cater to India’s Gen MZ customers who are adventurous and driven by a sense of wanderlust.
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Unsoo Kim, MD & CEO of Hyundai Motor India Ltd., expressed his pride in introducing the Hyundai EXTER, emphasizing the company’s commitment to innovative design, intelligent technology, and outstanding performance. With its modern and confident exterior, cutting-edge technology, and unmatched safety features, the Hyundai EXTER is poised to redefine the rapidly growing entry-level SUV segment. Mr. Kim is confident that the vehicle will surpass customer expectations and solidify Hyundai’s position as India’s leading provider of smart mobility solutions.
Hyundai has chosen Hardik Pandya, a renowned cricketing youth icon and one of the best all-rounders in the world, as the brand ambassador exclusively for the Hyundai EXTER. Pandya’s energetic and vibrant lifestyle aligns perfectly with the values of Gen MZ, making him an ideal fit to champion the brand campaign for the SUV.
The Hyundai EXTER features a progressive and unique SUV design that showcases Hyundai’s “Sensuous Sportiness” design identity. Its striking and innovative exterior design, characterized by a modern front, dynamic side, and sporty rear, is sure to turn heads on the road. The SUV reflects Hyundai’s vision of developing an SUV with advanced technology, SUV DNA, and robust driving capability. It boasts a segment-best wheelbase, ensuring spacious interiors for a comfortable mobility experience.
With the launch of the Hyundai EXTER, Hyundai Motor India aims to make a significant impact in the entry-level SUV segment and continue its reputation for pioneering products and technologies. The company believes that the Hyundai EXTER will appeal to customers looking for a stylish, technologically advanced, and safe SUV, further solidifying Hyundai’s position as a leader in the Indian smart mobility solutions market.
