HT Bureau
GUWAHATI, May 27: After the grand success of its Hot 10 Play, Infinix, unveiled a new addition to its smartphone segment with its newest entrant, Hot 12 Play which will be available on Flipkart from May 30 onwards. Available in 4GB RAM/64GB with 3GB of expandable memory variant, Hot 12 Play will come in four exciting color alternatives including Racing Black, Horizon Blue (Hero Colour), Champagne Gold, and Daylight Green.
Notably, Hot 12 Play will have the better display, battery, performance in the segment, and some key upgrades from its precursor in the Hot series. It boasts of a 6.82” display with HD+ resolution with a first-in-segment 90 Hz Refresh Rate and 180 Hz of Touch Sampling rate, will operate on the latest Android 11 installed with a UniSoc T610 processor with a CPU clock speed of up to 1.82 GHz, 13 MP Dual rear camera with a dedicated quad-LED flash, 6000mAh battery, among other features.
Commenting on the launch, Anish Kapoor, CEO – Infinix India, said, “The Infinix HOT series was launched in 2017 to bring meaningful innovation to consumers and has since gained a phenomenal fan base with its many FIST (First In Segment Technology) features like superior display, performance, and battery. The HOT Series epitomizes that belief by making flagship-like features accessible at aggressive price points. By democratizing technology, we strive to create strong connections with our customers through game-changing innovations and enhanced smartphone experience. Our fans have shown a strong affinity towards the HOT Series consistently and this has led to us being recommended by their friends and family, which is our core strength. The immersive and robust experience of the HOT 12 Play is a result of constant fan and consumer engagements to craft a device that is the right fit for the larger audience.”
