Nippon Paint India Announces Campaign To Support Garage Painter Community

HT Bureau

GUWAHATI, May 11: Nippon Paint India launched ‘Rangon Ke Badshah’, a pan India program to uplift, reward, and recognise the garage painter community and identify India’s top car painters. The 8-month-long initiative was launched on Wednesday and will continue until January 14, 2023. It aims to connect with over 10000 car painters across the country through a unique nationwide outreach that will include skill contests, loyalty benefits as well as recognition with the top prize of a Tata Tiago car.

For the future generations of the painter community, the company has also announced a merit-based, education grant of up to Rs 12,000 per child per annum, towards school fees reimbursement of deserving children of the participating painters. Winning painters from each city cluster will also be provided with skill training by Nippon Paint through its international trainers. In the second phase of the contest, the city cluster champions will participate in a skill contest that will carry equal weightage for the selection of the national winner.

Announcing the initiative, Shae Toh Hock, senior vice president, Nipsea Group and managing director, Nippon Paint India said, “It would be fair to say that the painter community has played an integral part in our growth in India. They have appreciated our products and our bond with the painter community is sacred. So, it is my pleasure to launch ‘Rangon Ke Badshah’ which is the search for India’s top car painters. This is a very good program that will reward the painters for buying our products and recognize their skill, talent, and buying behavior.  We believe that painters form a major part of our ecosystem, and it is important for us to reach out to them and work towards their betterment.”

Hitesh Shah, vice president at Nippon Paint India added, “Despite the significant rise in demand for automotive paints in the aftermarket due to the rebounding economy, the financial condition of Indian garage painters hasn’t improved. Through our initiative Rangon Ke Badshah, we wish to touch the lives of over 10,000 painters and help in uplifting them both socially as well as financially besides enhancing their skills and capabilities. We are blessed with the support of our painter community, and we would love the encourage the talent and potential of the painters who will be participating in this Rangon Ke Badshah contest.”