HT Bureau
GUWAHATI, Sept 7:Â RAK Ceramics, the world’s leading ceramics brand, has officially unveiled its inaugural experience center and office in North East India, located in Guwahati. The ribbon-cutting ceremony was led by Anil K Beejawat, CEO of RAK Ceramics India, alongside esteemed guests, including Mr. Bijay Saraf, Chairman of Builders Association of India, Guwahati Centre, and other distinguished figures.
As a pioneer in global ceramic trends, the company has plans to introduce an even broader range of international products in the months ahead, specifically tailored to the North East region. RAK Ceramics has quickly gained ground in India, with a remarkable 20% growth last year, reaching a turnover of 1,000 crores in India. Currently, the brand maintains 11 flagship showrooms across the Northern, Eastern, Western, and Southern regions of the country.
Commenting on the inauguration, Anil K Beejawat, CEO of RAK Ceramics India, expressed, “The North East represents a significant market for us, with burgeoning opportunities in both B2B and B2C segments. We are thrilled to launch a high-quality showroom here and look forward to serving the discerning audience of Guwahati and the broader North East who seek top-notch international products and standards.” Regarding expansion plans, Beejawat added, “Our commitment to delivering the finest experiences and products to customers drives us to revamp our existing centers and open more across key cities in India.”
The centerpiece of the Guwahati display is “LUCE,” a special translucent slab crafted with the highest quality raw materials. When illuminated, LUCE emits a soft, natural glow, transforming any design into an elegant Onyx masterpiece. Additionally, the RAK Ceramics SUT range (Super Utility Tiles) is on full display. The SUT collection offers technically superior utility tiles that are both beautiful and contemporary, featuring standout products like Igneous (India’s only scratch-proof tiles), Barefoot+ (Anti-slip tiles with an R12 rating), Klima (Climate-adaptive tiles), and more.
