HT Bureau
Guwahati, Oct 17: Samsung launched its latest ‘The Frame’ lifestyle TV which it claims to be a statement that comes with customizable bezels, matte display, art mode, and Samsung’s proprietary QLED technology to offer immersive entertainment along with an exquisite line-up of local and global artworks to turn your home into an art gallery.
The Frame TV is designed for the art connoisseur in you and lets you frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space. Designed to look like a slim picture frame, the elegant, modern frame design of the TV blends seamlessly to elevate your home décor. The new edition of the TV is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes on Samsung.com, Amazon, Flipkart, and across leading retail stores.
“The Frame is an aesthetic marvel that is designed to enable art lovers to bring alive local as well as world-famous paintings on their walls. The 4K QLED technology, on the other hand, delivers a brilliant picture quality for an immersive in-home entertainment experience. The newly introduced matte display lets consumers place this TV without worrying about light reflection. With this new edition of The Frame, we are confident that we will continue to wow consumers with our innovations and will further strengthen our leadership in the premium lifestyle television segment in India,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
Powered by Quantum Dot Technology that enables life-like colors, enhanced contrast, and impeccable details with 100% color volume, the latest line-up provides an immersive TV viewing experience. It also comes with Samsung’s powerful Quantum Processor 4K, 4K AI upscaling capabilities, and SpaceFit Sound that auto-optimizes sound settings after analyzing the environment.
