HT Bureau
GUWAHATI, Feb 7: Cadbury Dairy Milk Silk plays cupid once again by taking the digital route and leveraging its website www.cadburysilk.com. Applying QR code technology, each silk pack will lead consumers to the dedicated microsite listing unique ideas curated and voiced by social media celebrities such as renowned musician Armaan Malik, popular YouTuber Prajakta Koli, and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports).
Speaking about the initiative, Shwetal Basu, customer care associate and chief of marketing and communication of Shoppers Stop stated, “Shoppers Stop has always been the go-to place for buying the perfect gift for all occasions. It is one of the most preferred gifting destinations. At Shoppers Stop, we always go the extra mile to ensure customer delight. Collaboration with Cadbury Dairy Milk Silk for the Valentine’s Day campaign helps us not only reach a more significant customer audience but also engage better with our existing customers. At Shoppers Stop we try to identify new occasions and innovative ways of connecting with our customers. Collaboration with Cadbury’s Dairy Milk Silk only helps take Valentine’s campaign to the next level. “
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Vikram Karwal, senior director, Marketing, Mondelez India, said; “Over the years, Cadbury Dairy Milk Silk has become synonymous with Valentine’s Day, and each year the consumer connect with the brand continues to grow at the back of relevant narratives. This year, once again, we want to help consumers make this day special for their loved ones while sensitising them towards healthy love practices. With the plethora of great ideas under Silk’s Unforgettable Love Tips and Shoppers Stop as our gifting partner, we are sure we will be able to take the celebrations a notch higher this Valentine’s Day.”
