HT Bureau
GUWAHATI, April 10: Bringing cheer to the people of Guwahati and nearby areas, Assam’s largest dairy cooperative, Purabi Dairy, introduced a full cream variant of milk – Purabi Gold. West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), popularly known as Purabi Dairy, announced the availability of the Purabi Gold full cream milk across Guwahati and nearby areas from Sunday. Notably, keeping in mind the demand for high-fat milk across Assam, WAMUL has launched the Purabi Gold one-liter pack which contains 6 percent fat and 9 percent SNF.
“In our endeavor to offer quality milk products to the consumers of Assam, we have launched the full cream milk variant – Purabi Gold this Rongali Bihu. The one-liter packs of Purabi Gold are now available in the market. The latest launch is an addition to our already attractive offerings of standardized milk, curd, paneer, cream, lassi, ghee, and other products,” said a spokesperson of the dairy cooperative.
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Sending their appreciation and best wishes on behalf of the 29,000 farmers of the state who are associated with the dairy cooperative, Purabi Dairy also started a radio jingle campaign on the occasion of Rongali Bihu. Welcoming everyone to be a part of the White Revolution, the catchy jingles re-emphasise Purabi Dairy’s new tagline – Axomor Xuwaad, and wish the people of Assam a prosperous Assamese new year.
