HT Bureau
GUWAHATI, Feb 23: Celebrating its leadership position in the SUV segment, Tata Motors introduced the ‘Untamed Kaziranga Edition of SUVs’, inspired by India’s rich geographical and biological diversity while also paying homage to India’s great national parks. This iconic, one-of-a-kind special edition of SUVs will include the Punch, the Nexon, Harrier, and its flagship 7-seater Safari.
Speaking at this occasion, Rajan Amba, vice president, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “The shift towards SUVs is a global trend and it is the same for India. We have been riding on this trend with our New Forever range of SUVs, widely appreciated by our patrons. Amid the current industry scenario coupled with the myriad of options available in the marketplace, we are happy to have emerged as the #1 SUV brand and would like to thank all our customers for trusting the brand. To make this success story forward, we are delighted to introduce the Untamed Kaziranga Edition of SUVs inspired by the rich biodiversity our country has to offer. With the symbol of Kaziranga – The Great Indian One-horned Rhino, known worldwide for its agility and power, this range reinforces the ‘Go-Anywhere’ DNA of our true SUVs. Adding to the above, in line with the New Forever brand promise, we are diversifying our SUV portfolio for our customers and we hope that this introduction will further cement our position as the leaders in this segment.”
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The new range introduction comes with a series of interesting additions to enhance the overall design of the cars. All models come with a Grassland Beige Exterior Body Color with a dual-tone roof in Piano Black finish. The Earthy Beige Leatherette upholstery and Tropical wood Dashboard along with the several Earthy beige-colored inserts in the interiors make the cars more thematic, elevating the interiors with an exclusive feel. Furthermore, the embossed outlined torso of two rhinoceroses facing each other on the front headrests and the addition of a new Satin Black Rhino Mascot on the front fender.
