HT Bureau
Guwahati, Sept 28: Uber on Wednesday announced the expansion of its footprint in the Northeast with the launch of operations in Imphal and Itanagar with its popular Uber Moto. These launches complete Uber’s presence across all the ‘seven sisters’, making Uber the only ridesharing company to be present across the Northeast part of the country.
The leading ridesharing platform already has a strong presence in Aizawl and Shillong with Uber Moto, in Guwahati with Uber Go and Uber Moto, and in Dimapur and Agartala with Uber Auto. With this expansion, Uber remains committed to offering convenient, affordable, and safe mobility solutions to more and more cities across the country by bringing the magic of push a button and get a ride through the Uber App.
Uber’s expansion in the Northeastern States is in line with its growth plans in India, and with the company’s ‘India to Bharat’ strategy to increase its footprint and product offerings to regional markets, thereby realising its vision of providing doorstep pickups, safe and contactless payments, all at affordable prices.
As people have started moving again, Uber aims to offer convenient pick-ups, hassle-free rides, and digital payment options with its various services at a touch of a button. Uber wants to empower riders with shared mobility solutions to fit their unique needs in the new normal.
Commenting on the expansion, Prabhjeet Singh, president, Uber India and South Asia said, “We are immensely proud as Uber is now present across all the 7 sister States in North East India. Our ‘India to Bharat’ strategy will help unlock growth opportunities in India’s tier 2 & 3 cities, and help us take our mobility offerings to millions of new riders. We want to provide reliable and safe transportation through our door-to-door service that has robust tech-led safety features and products at affordable prices. Uber will also create meaningful earning opportunities for drivers on the platform besides providing new-age mobility options for riders in the region.”
Over the past couple of years, Uber has implemented several innovative technology-driven solutions to help riders and drivers feel safer while on a trip and continues to do so every day through a slew of measures such as an in-app SOS feature, along with location.
