HT Bureau
GUWAHATI, Jan 18: Maruti Suzuki India Limited (MSIL), one of the trusted names in the car sector in India, unveiled its first BEV (Battery Electric Vehicle) SUV – the e VITARA, along with the comprehensive ‘e for me’ Electric Eco-Solutions at the Bharat Mobility Global Expo 2025 on Saturday.
Built on the ground-up HEARTECT-e platform, the e VITARA offers superior performance and excellent range, with uncompromised comfort and safety. Set to be introduced in the premium NEXA channel, the e VITARA embodies NEXA’s core values of innovation, sophistication, and premium customer experiences.
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Speaking at the unveiling, Toshihiro Suzuki, representative director and president of Suzuki Motor Corporation, said, “We aim to make BEVs attractive to customers through a three-pronged strategy. First is to develop a BEV-dedicated platform for optimum performance. Second is to evolve the right product for the target markets, based on customer requirements. The third is to leverage our global economies of scale and concentrate manufacturing at a single location for the world.”
“For this purpose, we have chosen India as the global manufacturing base due to its quality products, and scale merit. And this is exactly the vision of Prime Minister of India, Narendra Modi, to Make in India,” he added.
Hisashi Takeuchi, managing director & CEO of Maruti Suzuki India Limited, said, “The e VITARA is an SUV built on the all-new platform, called HEARTECT-e, exclusively designed for electric vehicles. It comes with highly efficient battery pack options to deliver more than 500 km for 61kWh on a single charge. We have equipped the e VITARA with several premium and advanced features such as Level 2 ADAS, Integrated Digital Display, and Next-Gen Suzuki Connect.”
Elaborating on the steps to increase EV adoption, he said, “Our goal is to create Electric Eco-Solutions for the customers. We call it “e for me”. We will offer smart home chargers along with installation support, leverage our vast network to provide fast charging support in the top 100 cities in the first phase, and then expand further. The idea is that, within these cities, every 5 to 10 km a customer finds a charging point by Maruti Suzuki.”
Furthermore, Takeuchi threw light on the service centres and assistance Suzuki will provide across India. He stated, “We are also preparing 1,500 EV-enabled service workshops covering over 1,000 cities with specially trained manpower and special equipment to address all EV-related support, including charging. Additionally, we will provide roadside assistance all over India.”
The e VITARA will be showcased through a phased rollout across NEXA dealerships nationwide. Reaffirming its dedication to establishing India as a global hub for EV manufacturing, the e VITARA will be exported to more than 100 countries, including key markets like Japan and Europe.
Built on NEXA’s signature design philosophy of “Crafted Futurism”, the e VITARA evokes a perfect blend of Hi-Tech and Adventure.
