GUWAHATI, Dec 7: SBI General inaugurated its 6th “Crop Insurance Week” awareness campaign, focusing on the upcoming Rabi season of 2023-24. The week-long initiative aims to underscore the importance of crop insurance, educating farmers on the features of the Pradhan Mantri Fasal Bima Yojana (PMFBY) and empowering them to safeguard their agricultural investments.
As part of this campaign, the company will undertake a series of activities across states including Maharashtra, Uttar Pradesh, Madhya Pradesh, Odisha, Assam, and Karnataka, where it has been allocated responsibilities under the PMFBY. The comprehensive range of farmer awareness activities includes a Van Campaign for direct dissemination of PMFBY information in rural areas, Farmers’ workshops (Fasal Bima Pathshala), Bike rallies, Outdoor advertisements, Bus branding activities, educational workshops in schools and colleges, and exclusive sessions for women farmers.
Kishore Kumar Poludasu, MD & CEO of SBI General Insurance, expressed his enthusiasm about the campaign, stating, “We are delighted to announce the launch of a week-long campaign, emphasizing the critical importance of crop insurance. This initiative reflects our unwavering commitment to the agricultural backbone of our nation. Through collaborative efforts and heightened awareness, we aim to pave the way for a bountiful and secure future for our farmers, ensuring their enduring prosperity and well-being.”