GUWAHATI, Aug 5: In a collaborative effort, SBI General Insurance has partnered with NEDFi (North Eastern Development Finance Corporation Ltd.) and Chakhesang Women Welfare Society (CWWS) to initiate a significant CSR project in the Pfutsero region of Phek district in Nagaland. The primary objective of this project is to create local employment opportunities and enhance livelihoods for families in the area over the next two years.
The project focuses on upgrading food processing units and machinery, with an emphasis on leveraging Nagaland’s rich raw material potential, especially in Phek district, renowned for its favorable horticulture conditions and diverse range of food and crops, including high-value products such as kiwi, persimmon, wild apple, and gooseberry. Through this initiative, SBI General, in collaboration with NEDFi and CWWS, aims to not only contribute to the state’s GDP but also to generate much-needed employment prospects in rural areas and business opportunities for local entrepreneurs. The upgraded processing unit will facilitate the production of juices, candies, pickles, jam, and jellies, thereby adding value to the state’s agricultural resources.
Anand Pejawar, Whole-time director of SBI General Insurance, expressed the company’s commitment to responsible corporate practices and their focus on creating positive social impact with a long-term perspective. He highlighted livelihood enhancement as a key priority and shared their mission to empower vulnerable communities and foster sustainable development. Together with NEDFi and CWWS, the initiative aims to support the overall development of Nagaland, leading to new employment opportunities and thriving businesses at both factory and farm levels, thereby contributing significantly to the nation’s GDP and empowering the lives of the local community.