HT Bureau
GUWAHATI, July 1: Incorporated on July 1, 1955 (Japan), Yamaha Motor Company Ltd. on Friday completed 67 years of journey packed with rich racing history, innovations, and a commitment to deliver exciting, stylish, and sporty products starting with its first production model, the YA-1. The foundation day also called ‘Yamaha Day’ is celebrated across the globe to encourage Yamaha employees worldwide to gain a better understanding and affection towards the brand and ultimately manifest ‘The unique style of Yamaha’ through products and services.
To commemorate this momentous milestone, Yamaha Motor India (YMI) Group celebrated the 67th anniversary of its parent company at YMI’s Corporate Office in Chennai, and its factory locations in Kanchipuram and Surajpur, by focusing on this year’s theme of ‘Ties in a New Age’.
Related Posts:
On this occasion, several activities were conducted by Yamaha Motor India (YMI) Group to educate employees on the successful journey of the brand since 1955, its plans going forward, and consistent efforts to develop innovative technologies to meet the personal mobility requirements of the customers in future. Fun-filled activities and games were also hosted for Yamaha employees and their families at all the company locations. During the event, employees also shared memorable stories about their journey with Yamaha. On the other hand, Yamaha Dealers across India celebrated Yamaha Day by inviting customers to their regions. The dealerships organised a cake-cutting ceremony for these customers and also gave them a brief insight into the company’s rich legacy and the popular products introduced since its inception.
Speaking on the occasion, Eishin Chihana, chairman, Yamaha Motor India (YMI) Group of companies said, “The global theme for 67th Yamaha Day is ‘Ties in a New Age’. ‘Ties’ is one of the key principles we have always cherished as it has guided us to stay connected and build a solid bond with all our stakeholders – employees, dealers, suppliers, customers, and society. The past two years of the pandemic created a big void in human connection as the human touch was missing due to physical isolation and social distancing. Human touch is the foundation of human connections, and we are celebrating this occasion by building stronger ties through human touch.”
