HT Bureau
GUWAHATI, Jan 7: Maa Kamakhya Associates has launched its branded packet tea portfolio under The Gardener and Amsoi, expanding its presence in the organised tea segment.
The portfolio is structured across three segments—The Gardener as a super-premium brand, Amsoi Premium for the premium segment, and Amsoi Kadak as a value offering.
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The Amsoi range is currently available across multiple states including Assam, West Bengal, Bihar, Maharashtra, Telangana, Punjab and Jammu & Kashmir, with further expansion planned across eastern, northeastern and southern India. Products are also available online.
The brands source tea from the group’s own estates in Cachar, Nagaon and Kokrajhar, along with trusted bought-leaf partners across Assam.
The range includes CTC blends, CTC with orthodox leaf and elaichi blends, green tea, and a premium Darjeeling–Assam golden tippy orthodox blend, offered in poly pouches, bags and jars.
Paresh Sarma, Director, Nutratea Industry Group, said the focus is on building scalable brands rooted in Assam’s tea heritage.
Haradhan Ghosh said the clearly defined segments would support steady growth, while Sudip Poddar said the strategy ensures strong distribution across general trade, modern trade and online channels. Maa Kamakhya Associates operates under the Nutratea Industry Group, which has over 35 years of business legacy, a turnover exceeding ₹100 crore and a workforce of more than 1,100 employees.
