HT Bureau
GUWAHATI, March 5: Blenders Pride Packaged Drinking Water has unveiled its new campaign titled ‘The One And Only’, presenting a fresh narrative that celebrates the idea of success through distinction.
The campaign highlights the brand’s belief that true success lies in standing apart rather than simply achieving visible milestones.
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In a world where markers of success have become increasingly common, the campaign emphasises individuality, influence and the ability to command admiration.
The concept is portrayed through three protagonists—Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma—each representing a different dimension of the brand’s message.
Avanti Nagrath is depicted as embodying fearless confidence and individuality, Kirandeep Chahal symbolises bold presence and magnetism, while Mahieka Sharma represents poise and quiet admiration.
According to the company, the campaign reflects the brand’s longstanding association with aspirational success and cultural influence in modern India.
Over the years, Blenders Pride has positioned itself around style and innovation through several initiatives, including fashion platforms and lifestyle experiences.
Debasree Dasgupta, chief marketing officer of Pernod Ricard India, said the campaign introduces a renewed idea of success driven by distinction and individuality.
She noted that today’s youth aspire not only to achieve success but also to stand out with confidence and influence.
The campaign has been rolled out as a 360-degree marketing initiative across digital and social platforms, front-page newspaper advertisements and outdoor displays in major cities.
It is also being promoted alongside major sporting events such as the ICC T20 World Cup to maximise nationwide visibility.
