HT Bureau
Guwahati , Feb 25: FMCG major Annapurna Group, a market-leader in North-East India is now set to tap the national market in a phased manner. The company’s launch of ‘Treasures of Annapurna’, a coffee table book that also serves as a comprehensive travel guide to the fascinating North East signifies this initiative to take the North- East to the rest of India as it were.” At another level this ready reckoner for discovering the pure delights of the pristine North East reflects the Annapurna Group’s commitment to the consumers’ right to purity that it has held sacred for over 70 years by delivering the purest food products across categories.
In their unrelenting pursuit of quality and purity Annapurna Group has had a top-notch team for research & development dedicated to delivering sustainable solutions to meet the need of every palate. The same orientation underlies this well researched presentation of the treasures of the North East with insider tips that is bound to bring smiles to consumers’ faces just as the wide array of Annapurna products inevitably do .
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This coffee table book takes the reader on an engaging journey through eight North Eastern states , namely Assam , Meghalaya , Mizoram , Manipur , Nagaland , Arunachal , Tripura and Sikkim . Complemented by breathtakingphotographs , the 44 page book covers their flora and fauna , places of historical and archaeological significance, festivals and culture , and of course their food and culinary specialities .
In the words of Subir Ghosh , CMD – Annapurna Group , “As we take Annapurna’s wide range of pure food products to other parts of the country, we thought it would also be appropriate to share the pure delights that the North East as a region is privileged to have with them . In a sense , I believe Annapurna will be taking not just packaged food products from the North East but also the flavour and feel of the North East nationwide . As a brand from the North East with a 70 year legacy we are proud to offer the treasures of the North East to the rest of India”.
