NEW DELHI, April 7 (PTI): Building on its 100-year legacy with technology at the centrestage, media conglomerate ABP Network is using a “mobile first approach” and “build for mobile devices” to become one of India’s fastest growing digital news publishers, says its chief digital officer Vijay Thapa.
ABP Network’s vast digital footprint now extends to eight language websites, 20 YouTube Channel and more than 40 social media handles catering to over 250 million users monthly across various languages in India and the world.
“To thrive in the cutthroat digital news market, every publishing house must keep upgrading itself to stay ahead of the competition,” Thapa told PTI in an interview.
Related Posts:
As smartphone proliferation and popularity of social media and digital platforms alter news consumption patterns, ABP Network has focused on a mobile first approach, he said.
“Since user experience is our main priority, we ensure our content functions seamlessly for all devices that our audience use or may use in the future, in order to stay ahead of competition at every platform and device,” Thapa, who is supported by head of engineering Rajanish Kumar Singh and product manager Madhulika Sharma, added.
ABP Network is leveraging Amazon Web Services (AWS) as it scales up. With the coming months promising an action-packed sports events calendar, and given the build-up to general elections 2024, digital tools will be at the forefront of accelerating growth as the network continues to stream video content seamlessly to audiences, he said.
