HT Bureau
Guwahati, Aug 22: Pinkathon – Empowering Indian Women, inspiring partners Bajaj Electricals and hosted by the Guwahati Address India’s biggest women’s run is coming to Guwahati for the third edition on October 15 next at Sonaram High School Ground in the capital city of Assam.
Online registrations are open at www.pinkathon.in/Guwahati for the V Wash plus 3km & 5km, 10km multi-category run, for the 21km interested participant are asked to drop a mail on info@pinkathon.in .
Related Posts:
United Sisters Foundation & Maximus events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the third edition run in Guwahati at a press conference at Retro Town. Present at the conference were eminent dignitaries Dr. Akashitara, actress, writer; Barsha Rani Bishaya, actress and Monali Bhardwaj – Breast Cancer Survivor who expressed their wholehearted support for the noble cause. Pinkathon in Guwahati has received huge response from corporate sponsors like Bajaj Electricals, The Guwahati Address, V Wash Plus, Bisleri, Reebok, US POLO.
Expressing delight on the launch of the third edition of Pinkathon founder Milind Soman said, “We are very excited to bring Pinkathon to Guwahati once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
Managing director, Maximus Events; co-founder Pinkathon, Reema Sanghavi, “Besides Guwahati, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Delhi, and Mumbai in the year 2017. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1,00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre-event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle rally and the fearless midnights run.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring cancer survivors honouring them with an “I Inspire” medal.
In Pinkathon 20 visually impaired girls and 20 hearing impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Pinkathon powered by Bajaj Electricals and hosted by the Guwahati Address is organising special training runs in various parts of Guwahati for the registered participants who have requested training for the main day. RJ Mandy from Red FM was announced mascot for 10 km race category. All of them were presented with the first bib.
Dolly Rajbongshi, was announced as the mascot for the visually impaired squad who will be the running the V Wash plus 3Km race category.
With the Pinkathon’s one of a kind initiative, every single participant of Pinkathon Guwahati 2017 inspiring partners Bajaj Electricals and hosted by the Guwahati Address can choose to avail of a free gynaec consultation from our healthcare partner Apollo hospitals or a free mammogram if the participant is above 45 years of age.
Milind Soman also highlighted the concept of Pinkathon ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon ambassadors to connect with women across various strata of the society. Pinkathon goes to school is another interesting concept to encourage mother-daughter teams to run together. The idea is to encourage health & fitness at every age.
Bajaj Electricals will be planting 1000 trees to commemorate the Pinkathon going green in Guwahati.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.
The official website for Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @PinkathonIndia
