HT Bureau
GUWAHATI, April 25: Britannia Marie Gold My Startup initiative has announced the top ten winners of its 4th Season and awarded them Rs 10 Lakhs each to jump-start their business ventures. Notably, Britannia Marie Gold’s My Startup initiative is a platform that encourages women to become entrepreneurs, and in turn, become job creators and be financially independent. Running successfully for 4 seasons, the flagship initiative has received interest from over 2 million aspiring participants this season. The Britannia Marie Gold team has also been able to train over 80000 participants with a business skills training program.
One of the highlights of Season 4 was that all participants had access to Google’s WomenWill program, a business literacy program with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth. All participants who completed the learning journey were awarded a certificate.
Speaking on the finale, Amit Doshi, chief marketing officer, Britannia Industries Limited said, “Over time, Britannia Marie Gold has established a strong connection with women across the country. Our mission with the My Startup program is to steadily and sustainably grow the representation of women in the entrepreneurial ecosystem in India. The program focuses on 3 key requirements of financial assistance, skilling, and marketplace access. In Season 4, we garnered interest from over 2 million aspirants from across India, making it the highest number ever. Britannia will play a consultant role and will handhold the winners as they embark on their entrepreneurial journeys”.
Shalini Puchalapalli, Director of Google Customer Solutions, Google India, added, “Technology can help businesses grow — but only if the people who lead and work for those businesses have the right skills. This is especially true for women entrepreneurs across the board – be they small businesses, creators, developers, or start-ups – and the inspiration behind our commitment to support this community in their journeys through our products and platforms, and with skilling programs such as WomenWill. We’re delighted to have offered a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”
