HT Bureau
GUWAHATI, Apr 04: Britannia NutriChoice, a leading biscuit brand in India, has ventured into health-tech with the unveiling of its NutriPlus app. In collaboration with Aktivo Labs, a pioneering technology company specializing in evidence-based health solutions, Britannia aims to address the rising prevalence of metabolic non-communicable diseases (NCDs) across the nation.
Developed by a team of doctors and scientists, the NutriPlus app provides users with a daily NutriScore, simplifying health assessment based on factors like exercise and sleep duration. Notably, the app does not require wearables, making it accessible to all smartphone users. Moreover, it offers personalized weekly health insights, transcending demographic barriers.
Prof. Richard Siow from King’s College London lauds the collaboration, emphasizing the app’s potential to raise awareness and mitigate the burden of NCDs. Amit Doshi, Chief Marketing Officer of Britannia Industries, highlights the app’s role in promoting healthier lifestyles among consumers, leveraging small everyday choices for better wellbeing.
Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, expresses enthusiasm for empowering organizations like Britannia to improve community health through innovative technologies. The NutriPlus app not only monitors progress but also incentivizes users with rewards and incentives as they achieve milestones in their wellness journey.
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