HT Bureau
GUWAHATI, April 12: Amazon India announced the “Smart Choice Laptops” store – a unique platform that aims to simplify the shopping experience for those looking for a laptop. With this new customer initiative, Amazon aims to help customers make informed and educated decisions while purchasing a laptop. Under the new initiative, laptops are conveniently categorised on various parameters such as basic laptops, laptops for school, laptops for office use, multi-tasking laptops / for college use, laptops for coding, entry-level gaming laptops, and high-performance gaming laptops. The selection is based on the identification made by the respective brands and technology partners, thus providing further credibility to the suggestions. Customers can then identify their use case and browse through the relevant selection.
“We at Amazon are obsessed with simplifying the customer purchase journey. With the launch of the ‘Smart Choice Laptops’ store, we aim to streamline the purchase cycle and help our customers make an informed decision. We have partnered with all leading laptop brands to bring the best of their selection across use-cases,” said Akshay Ahuja, director, Consumer Electronics, Amazon India.
