HT Bureau
GUWAHATI, Feb 2: Beam Suntory, the global premium spirits company, celebrated the success of Oaksmith, India’s first International Blended whiskey in Assam. After a successful launch in December 2019 in Maharashtra and Telangana followed by rapid expansion across 20 markets, Oaksmith is at the helm of reinventing the Indian whiskey segment. It has already sold 1 million cases since its launch, reinforcing Beam Suntory’s commitment to lead the growth and premiumisation of the Indian spirits market.
Oaksmith has been created by world-renowned blender Shinji Fukuyo, chief blender, Suntory – using traditional Japanese craftsmanship, blending the best quality Scotch Malt whiskies and smoothest American Bourbons to make a whisky that is absolutely unique and extremely authentic to Indian taste.
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“We are overjoyed by the appreciation Oaksmith has received in Assam since its launch in April 2021 and its increasing appeal among spirits connoisseurs in India. With consumers keen to broaden their horizons and explore beyond conventional choices, the premium whisky industry is growing rapidly. With each passing year, Oaksmith sets new benchmarks in the Indian whisky market and is set to become one of Beam Suntory’s largest brands. We are thrilled that our first International Blended whisky brand Oaksmith fared so well,” said Ruchika Gupta, marketing director, Beam Suntory India.
