HT Bureau
Guwahati, May 25: bigbasket, announced its commitment to the north-east and reported increased traction in daily orders in Guwahati. The company’s current orders in the city stand around 17,000 per month with Rs 1.7 crore revenue. bigbasket aims to increase this to Rs 4 crore per month within the next 6 months.
Hari Menon, co-founder, and CEO, bigbasket, said, “Guwahati is a strategic location for us. We have received a great response from the people and hope to become the one-stop shop for customers in the city for all their grocery needs. We will be launching bbnow, our 30 minutes delivery service, soon in this city. We are consistently expanding to Tier 2 and 3 cities like Guwahati wherein our order size has gone up 10x in just three months! Our primary aim has been to always put customers and their convenience first, which explains our presence in almost every part of the country.”
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Lauding bigbasket’s expansion efforts and giving further momentum to their association, Joon Gohain, director – Tea Buying, Tata Consumer Products Ltd. was present at the event. Addressing the gathering, Gohain said, “The Tata Group and Tata Consumer Products have had a strong relationship with the state of Assam for many years. Assam is an important sourcing center for Tata Consumer Products as well as a key market for our brands. bigbasket’s customer-first approach resonates with our vision of creating a large consumer digital ecosystem. Over the years, bigbasket has been consistently innovating to deliver a better user experience as well as expanding into new markets to serve more consumers. All these factors make bigbasket a brand to reckon with.”
Notably, bigbasket recently forayed into the quick commerce segment through its highly successful bbnow services. Customers can now get deliveries within 30 minutes within a 1.5-km radius with access to inventory comprising over 3500 products. Bigbasket will also cater to the HoReCa sector in Guwahati through its unique arm, bbsathi.
