HT Bureau
GUWAHATI, April 8: In continuation of its efforts to enable online shopping and doorstep delivery of groceries for an increasingly larger number of consumers across the country, Flipkart launched its first grocery fulfillment center in the northeast. Located in Palasbari, this facility will create more than 300 direct and indirect jobs and bring market access to thousands of local sellers, MSMEs, and farmers from Assam and the north-east region. This facility will offer customers a wide variety of regional grocery products across 200 categories.
Consistent with Flipkart’s people-centric approach and commitment to strengthening diversity and inclusion in its supply chain operations, this is Flipkart’s second facility in India, after Coimbatore, which is almost entirely run by women. The center is spread over 1.23 lakh square feet and will cater to the grocery needs of customers in over 800 PIN codes across Guwahati and the neighboring cities and towns including Agartala, Aizawl, Darjeeling, Dibrugarh, Imphal, Kohima, and Shillong. Flipkart’s grocery offering is backed by an improved user experience, voice-enabled shopping, credit offerings, and open box deliveries.
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Smrithi Ravichandran, vice president – Grocery, Flipkart, said, “The north-east has emerged as one of the most important regions for Flipkart as lakhs of sellers, customers, and Kirana partners are embracing the online route to meet their needs for daily essentials. We are elated to launch our first-ever grocery facility in the northeast which will not only help us bring the convenience of online commerce to the doorstep of customers but also make a positive difference to the local economy by providing more opportunities for farmers and sellers. As an all-women-run fulfillment center, this will provide a huge impetus to the career progression of our women employees.”
Rajneesh Kumar, senior vice-president, and chief corporate affairs officer, Flipkart, said, “Grocery is one of the fastest-growing segments in the country, and in the recent past, the majority of the consumers have shifted towards online channels to shop for their grocery needs. As a homegrown company, Flipkart has played a pivotal role in ensuring we provide customers with the best experience paired with easy accessibility and convenience to meet their requirements for daily essentials while bringing much-needed market access for farmers, food processing companies & MSMEs. We are thrilled to launch our latest facility in Assam, as it will help bring several customers, sellers, MSMEs, and farmers into the digital fold leading to local prosperity & new livelihood opportunities.”
