HT Bureau
GUWAHATI, Nov 3: The Blenders Pride Glassware Fashion Tour 2022, curtain raiser captured the essence, energy, and vision of the evolving face of fashion & lifestyle, promising four exciting city chapters. The 16th edition of Blenders Pride Glassware Fashion Tour, powered by the Fashion Design Council of India, goes beyond couture and reimagines its iconic legacy of 15 years.
With ace designer Ashish Soni as curator-in-chief and its continued partnership with the Fashion Design Council of India (FDCI), the Fashion Tour is set to travel through four metro cities of Kolkata, Hyderabad, Mumbai, and Gurugram. In its cutting-edge new avatar, it will present a spectacular collaboration between leading fashion designers and renowned personalities from diverse fields.
The Curtain Raiser also presented Blenders Pride Glassware ‘The Showcase’, one of India’s leading platforms to discover & nurture aspiring fashion designers, shutterbugs, models, and content creators. The winning teams of The Showcase 2021 edition together presented an energetic fashion show on the theme of ‘My Planet, My Pride’, which became the voice of conscious fashion during The Showcase 2021. The Fashion Tour will also launch an industry-first Metaverse platform called ‘Blenders Pride Glassware Fashion Tour Park’. It will create an immersive world for young audiences to experience the Fashion Tour like never before.
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Speaking on the occasion, Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “After 15 iconic editions, this year we’ve reimagined Blenders Pride Glassware Fashion Tour. It enters a new era of fashion & lifestyle, embracing the changing dynamics of the industry and bringing an impressive new format that’s more inclusive, diverse, and youthful. Our continued partnership with FDCI, yet again brings together the two powerhouses of fashion to make this year’s Fashion Tour, a spectacle that the country has not seen before. We’re even foraying into the Metaverse and creating a futuristic platform for younger audiences to experience the Fashion Tour in an immersive way.
With this, we continue to forge ahead in our journey of celebrating the ‘Pride’ of today’s youth with exciting innovations throughout the 16th edition of the Fashion Tour.”
Talking about the association, Sunil Sethi, chairman of FDCI, said, “Fashion Design Council of India is proud to continue its partnership with Blenders Pride Glassware Fashion Tour, both of which are leading names in the fashion & lifestyle industry. This partnership is a fitting way to showcase our drive to reshape and reimagine the evolving face of fashion in India.”
