HT Bureau
GUWAHATI, Feb 18: BSH Home Appliances announced the launch of its new Made-in-India range of fully automatic washing machines – Bosch Top Load. Manufactured in Tirupati, Andhra Pradesh, the washing machine is a part of BSH India’s strategy to expand its presence in the mass segment while continuing to offer premium features and aesthetics.
Commenting on the launch, Neeraj Bahl, MD, and CEO, BSH Home Appliances, said, “Top load is still a significant segment in India and we are glad to introduce a product that fills many consumers’ needs gaps functionally as well as aesthetically. What makes Bosch Top Load special is that it is manufactured in India at the back of a deep understanding of the needs of Indian consumers. We have taken a thoughtful approach through our consumer-centric design and development process to offer features that not only ensure zero damage to expensive and everyday fashion but are also time-efficient, technologically smart, and elegantly designed for the modern Indian household. In many ways, this product will be a game-changer for us as it helps us achieve greater addressability in the mass segment. Across our range of laundry care (washing machines, dryers, etc.), we attempt to democratise premium features that drive value for our Indian consumers and promise perfect care.”
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Priced at Rs 21,790, the product range will be available in 6 and 7 kg variants in twenty-three unique models with three user interface types and six vibrant colours.
