HT Bureau
GUWAHATI, Jan 5: Britannia Marie Gold’s My Startup campaign is set to embark on its 4th entrepreneurial journey. Notably, in season 2, a partnership with NSDC helped the campaign provide 10,000 homemakers with basic communication skills, and financial literacy through access to information and communication technology (ICT), along with micro-entrepreneurial skills for social and economic self-reliance.
In Season 3, the campaign broadened its offerings to help homemakers leverage the internet to grow their businesses. One of the major highlights of season 4 will be the opportunity for homemakers to access Google’s ‘Women Will’ program, a business literacy initiative with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth.
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Speaking on the launch, Amit Doshi, chief marketing officer, Britannia Industries Limited said, “Britannia Marie Gold has had a long-standing relationship with India’s homemakers for several decades now. We have run three successful seasons of the Marie Gold My Startup initiative, and received nearly 4 million entries from women across the country, with nearly 60 percent from non-metro regions. This year, we are happy to collaborate with Google to offer aspiring women entrepreneurs digital business skilling resources aimed at making their startup journeys rich, satisfying and sustainable, with constant guidance and support from us. Together, we hope to be the wind beneath the wings of many aspiring women entrepreneurs.”
Commenting on the association, Shalini Puchalapalli, director of Google Customer Solutions, Google India added, “Technology can help businesses grow — but only if the people who lead and work for those businesses have the right skills.
This is especially true for women entrepreneurs across the board – be they small businesses, creators, developers, or start-ups – and the inspiration behind our commitment to support this community in their journeys through our products and platforms, and with skilling programs such as WomenWill. We’re delighted to offer a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”
