GUWAHATI, April 11: HDFC Bank concluded the second edition of its “Mooh Bandh Rakho” campaign, aimed at spreading awareness of safe banking practices, through print and digital media. Notably, the second edition of the campaign was launched in November 2021 which involved a 360-degree consumer education program on cyber frauds and how to combat them by simply practicing a few safe banking habits. The program highlighted the importance of not sharing confidential personal information with anyone.
The closing ceremony was graced by Sameer Shukla (IAS), joint secretary, ministry of Finance, and Lt. General Rajesh Pant, National Cyber Security Coordinator in the presence of head of Retail Credit Strategy and Control Prashant Mehra; Chief Information Security Officer Sameer Ratolikar; head of Credit Intelligence and Control (CIC) Manish Agrawal; and head – CIC, Payment Business and Digital Loans Vivek Goyal. As part of this campaign, the bank has conducted more than 2800 secured banking workshops in just four months across the country. The workshops covered a wide range of audiences that included students, teachers, law enforcement agencies, senior citizens, channel partners, housing societies, and educational institutions.
Commenting on the campaign’s impact, Prashant Mehra, head – Retail Credit Strategy and Control, HDFC Bank, said, “While we provide our customers with the highest levels of security when they transact with us, it is also important that we promote safe banking habits among them. The “Mooh Bandh Rakho” campaign is an effort in this direction. We are delighted with the impact that the campaign has created in its first two years and we will continue to engage with different stakeholders of our society to spread awareness on safe banking practices.”
Lt. General Rajesh Pant, National Cyber Security Coordinator, added, “The ‘Mooh Bandh Rakho’ campaign shows the importance of collaboration between public and private sectors in spreading consumer awareness. I congratulate HDFC Bank for waging a war against cyber frauds and promoting safe banking habits among millions of Indians. We should not lose momentum and continue to protect the interests of our citizens.”