HT Bureau
Guwahati, Sept 23: Lux Industries Limited, announced the roping in of legendary cricketer, former captain of the Indian cricket team, and current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, as the brand ambassador of Lux Cozi on Friday.
Ashok Todi, chairman, Lux Industries, and Saket Todi, executive director, Lux Industries were present at the announcement alongside the new brand ambassador.
Through this collaboration, Lux Cozi aims to achieve greater heights and create a deeper connection with its consumers. Bringing Sourav Ganguly on board as a brand ambassador of Lux Cozi is a part of a groundbreaking marketing strategy by Lux with which the brand now aims at growing its market share further in individual territories.
Ashok Todi, chairman, Lux Industries, stated, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.”
Speaking on the association, Sourav Ganguly shared, “I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights.”
