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Sunday, December 10, 2023

Mastercard Enhances Connection With Indian Sports Through Marquee Sponsorship

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HT Bureau

GUWAHATI, Sept 7: Mastercard announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international matches (both women’s and men’s) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI, and also all junior cricket (Under 19 and 23) matches held in India.

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Raja Rajamannar, chief marketing and communications officer, of Mastercard said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognised priceless platform offers us the unique opportunity to delight cardholders, customers, and partners worldwide. Cricket enjoys unparalleled popularity not just in India where it is a singular unifying force for the nation, but also in numerous countries worldwide. It is therefore particularly relevant and opportune for us to have acquired the title sponsorship rights for all home international and domestic cricket matches organised by the BCCI.”

Sourav Ganguly, president, Board of Control for Cricket in India (BCCI) said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side. The BCCI truly values Mastercard’s support in building Indian cricket. This sport is more than a passion point, it’s a way of life. We look forward to some innovative experiences for the fans via this partnership and to deliver value to Mastercard through this collaboration.”

Notably, Mastercard endeavors to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones. Mastercard has worked to amplify this passion area by signing MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago.

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The Hills Times
The Hills Timeshttps://www.thehillstimes.in/
The Hills Times, a largely circulated English daily published from Diphu and printed in Guwahati, having vast readership in hills districts of Assam, and neighbouring Nagaland, Meghalaya, Arunachal Pradesh and Manipur.
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