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Meesho unveils new brand identity

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HT Bureau

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GUWAHATI, Jun 07: Meesho, India’s leading e-commerce marketplace, has recently unveiled its new brand identity, aiming to reinforce its commitment to providing absolute joy to every Indian through value-first purchasing decisions. The revamped brand aims to highlight Meesho’s inclusivity by offering a vast collection of value-first products, catering to consumers across various income segments, geographies, languages, genders, and age groups, helping them achieve their shopping aspirations.

The new color palette chosen by Meesho incorporates the hues of ‘Jamuni’ and ‘Aam,’ symbolizing the vibrancy and diversity of India. The iconic ‘M’ logo of Meesho remains intact in the brand’s new identity, albeit in a more colorful and interconnected form, maintaining its strong association with the brand since its establishment in 2015.

In addition to visual elements, Meesho has also leveraged auditory touchpoints to create an emotional connection with its users. This brand revamp by Meesho reflects the company’s dedication to meeting the diverse shopping needs of Indian consumers and showcasing inclusivity through its extensive product range.

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