HT Bureau
GUWAHATI, June 21: Nyumi, a leading wellness brand, launched its first-ever brand campaign titled ‘Bite Me’ with Kriti Sanon as its face. With this campaign, Nyumi encourages women to not get used to their everyday problems but to take them on. It brings to the forefront the spirit of the unstoppable, energetic, and independent women who are ready to take on life with a bold attitude. Notably, today’s women have too much to balance in their busy life. This leads to issues like lack of sleep, stress, UTI, hair fall, and dull skin that takes a toll on their overall wellbeing.
Ananya Agarwal, founder & CEO, Nyumi said, “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with the campaign, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us.”
Talking about launching the campaign, Ananya said, “We are very excited to partner with Kriti for this campaign. She is a natural fit, as she is someone who embodies all the qualities that the Nyumi woman represents. She is vivacious, self-assured, independent, and caring. And to add to that, actor Kriti Sanon has also been a Nyumi customer long before she partnered with us. We have enjoyed collaborating with her on this campaign and I hope the audience also enjoys watching the films as much as we have enjoyed making them.”
Speaking about the campaign, Kriti Sanon commented, “I am very excited to be working with Nyumi. It’s coincidently a brand that I have been using for some time now, and I like its products. So, it’s nice to be endorsing something that you like consuming and believe in.”
