OPPO F21 Pro Secures 68% Overall Growth

HT Bureau
GUWAHATI, June 2: OPPO announced the phenomenal success of the F21 Pro since its launch with a whopping 68% growth overall. The device was well received across the country, with the top 10 markets contributing more than 55% to the sales of the device. These include cities like Ahmedabad, Delhi, Mumbai, Bangalore, Pune, Jaipur, and Kolkata among others.
Notably, the OPPO F21 Pro offers industry-first and segment-first features like a 32MP selfie camera backed by segment-first Flagship Sony IMX709 Selfie camera sensor. Further, the device sets a new benchmark in smartphone selfie-shooting as the handset is equipped with the segment-first 2MP Microlens that provides 15x/30x magnification. It also comes with OPPO’s new ColorOS 12 that includes a Smart Notification Hiding feature for privacy, where notification content is hidden if the phone detects someone else looking at your screen when messages pop up. Furthermore, F21 Pro will also receive two android upgrades since launch and security updates till 4 years after the launch.
Sharing excitement about the success of the OPPO F21 Pro series, Damyant Khanoria, chief marketing officer, OPPO India, said, “The OPPO F-Series has been very well received by users across generations, and the OPPO F21Pro has taken the success to newer heights. The success of the product is the result of the perfect synergies between the industry-first fiberglass leather design, the segment-first Flagship Sony IMX709 Selfie camera sensor, and the go-to-market strategy based on an in-depth understanding of consumers and their needs. Together, we have created the recipe for success.”
In addition to this, OPPO activated a local campaign as part of the online to offline approach to help users to know of the nearest retail store and in return allow us to know of all the reasons that drive users close to the retail stores. This powerful online to offline campaign, coupled with the early-bird discounts and offers like assured buyback offer of up to 70% via OPPO Upgrade, 180-day free screen replacement for loyal customers, along with flexible EMI options, has led the brand to become the preferred choice for users, with 50% of the users upgrading from an OPPO device.