GUWAHATI, Sept 7: Ahead of the festive season, PepsiCo India and Bharti Airtel (Airtel), have joined hands to bring an innovative offer to the consumers. With every purchase of Pepsico products, consumers will now get Airtel Recharge coupons worth Rs 10 to Rs 20.
Speaking on the partnership, George Kovoor, senior vice-president, Beverages, PepsiCo India said, “Demand for digital connectivity continues to soar in India and is transforming the way consumers engage with the brand. At PepsiCo India, we must deepen our consumer connection by engaging with the consumers through platforms that are most relevant to them. With consumers now ready to step out and interact with the world around them, our festive partnership with Airtel is designed to complement their digital experience. We are delighted to team up with Airtel to provide a greater value to our consumers and enable them to stay connected with their loved ones while they enjoy their favorite beverages.”
Shashwat Sharma, director of Marketing and Communications at Airtel said, “This partnership with Pepsico will help the customers of Airtel and PepsiCo India enjoy great value from their association with these brands. The offer will unlock great value on the Thanks app for the customers and allow them to experience a world of entertainment and social connections this festive season, on airtel’s much-awarded network.”