HT Bureau
GUWAHATI, April 18: PVR Inox launched a new 3-screen multiplex at NCS Square Mall, Guwahati on April 18. The new cinema will augment PVR INOX’s foothold in Assam to a total of 4 cinemas across 14 screens, with its presence in Guwahati and Jorhat. With this opening, PVR Inox consolidates its presence in East India with a total of 126 screens in 33 properties.
Commenting on the launch, Ajay Bijli, Managing Director, PVR Inox said, “We are delighted to expand our presence in Guwahati, the biggest city of Assam, the vital gateway to North East India, which is poised to become a nodal point of India’s growth story. The state has adopted numerous investor-friendly policies and the launch of our fourth property in Assam has been driven by the conducive business environment. This launch reaffirms our commitment to promote the growth of multiplexes in underpenetrated markets across the country and address the growing demand for immersive big-screen experiences among movie enthusiasts exposing them to a world-class out-of-home entertainment destination.”
Sanjeev Kumar Bijli, Executive Director, PVR Inox added, “Northeast India is a kaleidoscope of geographic, ethnic, and economic heterogeneity. We are proud to expand our presence in Assam, the largest economy in the northeast region. We are thrilled to open our third property in Guwahati, a rapidly growing city in India. We are certain that the people of Assam and cinema enthusiasts of Guwahati would surely derive pleasure from an extraordinary movie-watching experience in our multiplex, a perfect blend of comfort and class.”
