HT Bureau
GUWAHATI, June 30: SBI Card announced the launch of ‘Aditya Birla SBI Card’, a highly rewarding lifestyle credit card, in a strategic partnership with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd on Thursday. The card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others. This makes ‘Aditya Birla SBI Card’ one of the most compelling cards for customers across segments, offering exciting benefits on both premium and mass brands that belong to the Aditya Birla Group.
The rewards-centric credit card has been launched in two variants – ‘Aditya Birla SBI Card SELECT’ and ‘Aditya Birla SBI Card’, on the Visa platform. Cardholders can avail of greater value back in the form of reward points on their spending on Aditya Birla Group Companies, be it on telecom bills through Vodafone Idea (Vi) or on lifestyle stores such as Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons among others.
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According to Rama Mohan Rao Amara, MD & CEO, SBI Card, “We are delighted to join hands with Aditya Birla Finance, one of the leading NBFCs in India. This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them with a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience. Aditya Birla SBI Card’s unmatched benefits coupled with Aditya Birla Group’s extensive and diversified brand portfolio will be a striking proposition for customers looking to spend across varied lifestyle categories.”
Speaking on the launch, Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd, said, “We are delighted to collaborate with SBI Card to launch the ‘Aditya Birla SBI Card’, which will immensely benefit the 35 million customers of Aditya Birla Capital and help us leverage the customer ecosystem of the Aditya Birla Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, best-in-class rewards, and hassle-free payment services.”
