HT Bureau
GUWAHATI, July 1: Shyam Steel launched its new TVC campaign featuring Virat Kohli and Anushka Sharma which is the extension of Shyam Steel’s ‘Hamesha Ke Liye Strong’ campaign. The campaign aims to send across the brand message that a strong bond of relationship is achieved through a perfect balance of strength and flexibility just like Shyam Steel Flexi Strong TMT bars. The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Burman.
The TVC Campaign showcases Virat Kohli and Anushka Sharma sitting near the dining table and their uncle joins them for dinner. While Virat and Anushka start eating with their spoon and fork their uncle starts eating by hand. Seeing his uncle, Anushka and Virat also start having their dinner with hands and they both look at each other smiling. When one has a correct balance of strength and flexibility, the relationship is built upon a strong foundation like steel, thus sustaining for a long-long time. Similarly, when houses are built with Shyam Steel Flexi-strong TMT bars, such houses are more sustainable.
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Speaking on the TVC campaign launch, Lalit Beriwala, director, Shyam Steel said, “Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets.”
Notably, Shyam Steel will also launch two more TVC films with Virat Kohli and Anushka Sharma in August and September 2022, respectively. The TVC campaign will be promoted through a 360-degree approach. The TVC will be showcased on Digital platforms along with news, sports, entertainment, and GEC channels in TV and cinema halls. This will be followed by outdoor and print campaigns to sustain the communication until the current financial year.
