HT Bureau
GUWAHATI, May 7: The Great Khali graced the occasion to unveil the ‘Dhamm Test’ to substantiate the superior quality of Maithan Steel. He demonstrated the ‘Dhamm Test’ in which a marked difference in sound was heard when a TMT rebar made of strong steel was dropped from a height vis-à-vis an ordinary grade TMT rebar. The resonance sound of the strongest steel is indisputable proof of the highest quality standards.
On the occasion, the Great Khali, said, “Maithan TMT is the strongest in the world. It has further passed all international tests and now this ‘Dhamm Test’ has proved this point further.”
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For mass consumer awareness the ‘Dhamm Test’ TVC is going on air. Additionally, there are distinct plans for live demonstrations of the same by trained personnel at various customer points and dealer shops to appreciate and evaluate the best quality before procuring a TMT Rebar.
Addressing the press meeting on May 7, at Guwahati, Madhur Agarwalla, director, Maithan Steel, said, “The Great Khali has always been an inspiration as a brand ambassador not only because he establishes his unrelenting strength but also to convey the fact that just as The Great Khali represented India on an international arena and defeated the best international wrestlers in WWE Championship, similarly Maithan Steel has also passed many international strength tests and surpasses international standards. Our brand ambassador is, much like our brand, is as clean as a whistle, having no controversy; likewise in the past decade we have become a well-known consumer brand with zero quality complaints.”
Kaushal Agarwalla, the director highlighted, “Our latest campaign – ‘The Dhamm Test’ is a demonstration of Maithan Steel TMT Rebar adhering to the highest quality & strength standards, which is a reaffirmation of the company’s commitment to the community and the country to deliver the best quality Steel.”
