20 C
Guwahati
Friday, March 29, 2024

Vicks Bolsters Its Line-Up Of Lozenges, Adds ‘Tulsi’ Flavor

- Advertisement -
- Advertisement -

HT Bureau

GUWAHATI, May 16: Vicks, on Monday, announced the launch of Tulsi flavored lozenges in India. Notably, the Tulsi plant is traditionally known for being a highly beneficial herb in treating cough and alleviating sore throat. The Vicks Cough Drops’ portfolio already has flavors like honey, menthol, and ginger.

- Advertisement -

Commenting on the launch, Sahil Sethi, senior director, and category head, Personal Healthcare, Procter & Gamble India, added, “Vicks Cough Drops have been relieving khich-khich for generations of Indians using natural and traditional ingredient-based flavors that are known to bring sore throat relief to the consumers. Tulsi is a trusted ingredient in Indian households for its medicinal properties. Therefore, it was only natural for us to introduce Tulsi as a new addition to the Vicks Cough Drops range. Through this, we are staying true to our ethos of providing our consumers with an effective solution for their sore throat.”

- Advertisement -
The Hills Times
The Hills Timeshttps://www.thehillstimes.in/
The Hills Times, a largely circulated English daily published from Diphu and printed in Guwahati, having vast readership in hills districts of Assam, and neighbouring Nagaland, Meghalaya, Arunachal Pradesh and Manipur.
Latest news
- Advertisement -
Related news
- Advertisement -