HT Bureau
GUWAHATI, May 16: Vicks, on Monday, announced the launch of Tulsi flavored lozenges in India. Notably, the Tulsi plant is traditionally known for being a highly beneficial herb in treating cough and alleviating sore throat. The Vicks Cough Drops’ portfolio already has flavors like honey, menthol, and ginger.
Commenting on the launch, Sahil Sethi, senior director, and category head, Personal Healthcare, Procter & Gamble India, added, “Vicks Cough Drops have been relieving khich-khich for generations of Indians using natural and traditional ingredient-based flavors that are known to bring sore throat relief to the consumers. Tulsi is a trusted ingredient in Indian households for its medicinal properties. Therefore, it was only natural for us to introduce Tulsi as a new addition to the Vicks Cough Drops range. Through this, we are staying true to our ethos of providing our consumers with an effective solution for their sore throat.”
