HT Bureau
GUWAHATI, Nov 5: Preliminary data from MakeMyTrip’s inaugural ‘Travel Ka Muhurat’ (October 29–November 3) reveals strong participation by travellers across domestic and international destinations, indicating a sharp uptick in advance bookings, destination discovery, and preference for premium stays.
Early bookings for year-end flights have doubled compared to the previous base period, serving as a positive lead indicator for the accommodation segment.
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The first six days saw flight bookings spanning all major Indian cities, while international bookings covered 362 airports across 115 countries through 113 airlines.
In accommodation, domestic travellers booked 40,038 unique properties across 1,441 Indian cities, including 603 that sold for the first time in over a year.
Internationally, bookings spanned 7,911 properties in 834 cities across 109 countries.
Premiumisation remains a key trend. Every third domestic hotel booking was for a 4- or 5-star property, with the average stay length rising slightly from 1.7 to 1.8 nights.
Internationally, premium stays accounted for 64.5% of bookings, with an average stay of 4.9 nights.
Value-conscious travellers made the most of offers, with 96% of domestic hotel bookers availing discount coupons and partner deals with banks such as HDFC, ICICI, and Axis, as well as Visa and RuPay networks.
Goa, Jaipur, Udaipur, and Lonavala were among the top domestic leisure destinations, while Dubai, Pattaya, Bangkok, Phuket, Singapore, Kuala Lumpur, Bali, London, Krabi, and Langkawi emerged as leading international choices.
Timed promotions such as the evening “Lightning Drops” (6:00–9:00 PM) witnessed strong engagement, driving competitive bookings through limited-time deals.
MakeMyTrip Co-Founder and Group CEO Rajesh Magow said, “It’s encouraging to see travellers engaging earlier in the planning cycle and making more considered choices.
With ‘Travel Ka Muhurat,’ our intent is to create a platform that benefits travellers, partners, and the industry at large by enabling better planning, greater value, and more predictable demand.”
The campaign will continue through November with new weekly themes and partner offers designed to sustain traveller engagement.
