HT Bureau
GUWAHATI, Aug 19: In a groundbreaking musical venture, Royal Stag Boombox has joined forces with Viacom18 to introduce an entirely new genre of music that fuses the melodious tunes of Bollywood with the raw energy of hip-hop, creating what they term as the “original sound of generation large.” Recognizing the profound emotional impact of music across generations, Seagram’s Royal Stag has positioned music as a significant passion pillar.
The third original track to be released is a remarkable collaboration between music maestro Amit Trivedi and the spirited rapper SlowCheeta. Titled ‘Mohabbat,’ this song is a celebration of love. Amit Trivedi takes on the role of a love guru, encouraging the hesitant newcomer, SlowCheeta, to express his emotions freely. ‘Mohabbat’ seamlessly blends Desi melodies with hip-hop beats, offering a glimpse into the various stages of falling in love.
This release is part of Royal Stag Boombox’s innovative “phygital” format, which combines physical and digital experiences to engage the audience. Rapper SlowCheeta expressed his excitement, saying, “Royal Stag Boombox is an incredible platform where artists like us can come together to collaborate and express ourselves. The opportunity to work with an icon like Amit Trivedi and create something as special as this track is priceless. I am going to cherish this for a long time.”
Renowned music composer and singer Amit Trivedi also shared his enthusiasm, stating, “I had a lot of fun making ‘Mohabbat’ with SlowCheeta. It’s a lovely song that captures the entertaining vibe of Bollywood music combined with the energy of rap. Royal Stag Boombox is doing a great job bringing such fresh new sounds to the audience.”
