GUWAHATI, May 19: Samsung announced its new lineup of Crystal 4K iSmart UHD TV in India that celebrates the fusion of advanced technology and affordability, on Friday. This range comes with flagship TV features such as Built-in IoT Hub with Calm Onboarding, IoT Sensor for brightness adjustment, Video Calling with a SlimFit camera and more. It offers an unparalleled visual experience with One Billion True Colors, combining crystal-clear picture quality with innovative smart features to deliver an immersive home entertainment experience.
Starting at Rs 33,990, the new lineup is engineered to elevate the content viewing experience of consumers with Crystal Processor 4K that can upscale lower-resolution content and enhance colours with a brilliant blend of the mesmerizing display, captivating sound and smart features. Besides these, PurColor enables the TV to express a huge range of colours for optimal picture performance for an immersive viewing experience. The new range of Crystal 4K iSmart UHD TVs comes with a Video Calling feature with SlimFit Cam. Consumers can enjoy video calling or web conferences on the TV screen with an easy-to-use SlimFit Cam (TV webcam) that can be attached without compromising the TV’s design or viewing experience.
Mohandeep Singh, senior vice president, Consumer Electronics Business, Samsung India said, “There is an unprecedented demand for superior in-home entertainment wherein modern Indian consumers want spectacular picture quality, immersive sound, an unparalleled gaming experience, and technologies that enable connected living with great ease. Our new Crystal 4K iSmart UHD TVs not only meet these requirements but also offer premium flagship features such as built-in IoT-Hub with Calm Onboarding, video calling with SlimFit Cam, Object Tracking Sound (OTS) Lite for a cinematic 3D sound experience, and much more. We are positive that this latest lineup will be loved by our consumers and will further reinforce our market leadership in the TV segment.”