GUWAHATI, Feb 27: Ahead of World Cancer Day, LG Electronics India announced the launch of its comprehensive Cancer Support & Treatment CSR Program- ‘Together Against Cancer’.
This initiative underscores LG’s dedication to social responsibility and aims to address the intricate challenges posed by cancer across India.
The initiative is in collaboration with the renowned Indian Cancer Society (ICS), a 70-year-old organisation founded by D J Jussawalla and Naval Tata, dedicated to cancer awareness, research, and patient support, registry and research.
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The program’s reach is extensive, encompassing mass awareness campaigns across various platforms such as radio, cinema, and social media. In addition to these, the initiative incorporates a targeted approach with approximately 100 schools, colleges and at public / private organisations for outreach programs.
This approach of ICS with support from LG Electronics India aims to create awareness and education, laying the groundwork for a more informed and vigilant society.
Commenting on the same, Hong Ju Jeon- MD LG Electronics India, said, “The fight against cancer requires collective efforts, and we are proud to partner with the Indian Cancer Society to launch this comprehensive CSR program. Our commitment goes beyond financial aid; we aim to address the entire spectrum of cancer care, from awareness and screening to treatment and survivorship. This initiative reflects our dedication to creating a positive impact on society and aligns with our corporate social responsibility values.”
Usha Thorat, National Managing Trustee, Indian Cancer Society said, “The collaboration with LG Electronics India marks another significant stride in our collective efforts against cancer and want to thank them for this partnership. The aim is to drive positive communication that helps reduce fear, encourage people to get themselves checked / screened regularly to stay two steps ahead of cancer. We are poised to amplify our impact and provide much-needed assistance to individuals in need. Together, we are steadfast in our resolve to make a positive difference in the lives of cancer patients and survivors.”
Crucially, the program will conduct numerous screening camps across Telangana, Uttar Pradesh, Maharashtra and Bihar, reaching directly to over 10,000 beneficiaries and sensitising an additional 49,000 individuals. This ambitious effort reflects LG’s joint commitment with ICS for early detection and proactive intervention, which is key components in the fight against cancer.
In addition to the screening initiatives, will provide financial aid for the diagnosis and treatment of a minimum of 150 underprivileged patients in states including Delhi, Telangana, Uttar Pradesh, Maharashtra, and Bihar.
The program’s holistic approach extends beyond treatment, focusing on survivorship and rehabilitation. With a specific target to support beneficiaries, counselling services, educational opportunities, vocational courses, and awareness workshops collectively aim to empower and reintegrate cancer survivors into mainstream society.
