The three days exhibition focused on Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy
HT Bureau
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Shillong, Sept 18: The Associated Chambers of Commerce and Industry of India (ASSOCHAM) recently organised ‘Ayurveda Parv’ in Shillong. The Ayurveda Parv was a three-day exhibition spanning from September 15 through September 17 and common citizen of Shillong attended the public display.
This event was organised for proper utilisation of Ayurvedic health care as well as for coordination and better utilisation of Ayurvedic education, research and manufacturing of medicines. The three days exhibition focused on Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy.
In order to, promote the AYUSH industry in the region, ASSOCHAM in partnership with the Ministry of AYUSH, Government of India organised the event. Dr. Joram Beda, IAS, secretary to the Government of Meghalaya Health department and C.V.D. Diengdoh, IAS, director of Tourism, Government of Meghalaya were present to grace the occasion and urged the people to take part in the activities. Dr. Sudipta Narayan Roy, chairman, National AYUSH Task Force, Dr. Dinesh Baruah, assistant director and in-charge Central Ayurveda Research Institute, Guwahati, Dr. Amulya Ratna Sahoo, research officer and officer-in-charge, Regional Research Institute of Homoeopathy, Guwahati, and Dr. Neeta Mahesekar, director, North Eastern Institute of Ayurveda and Homoeopathy, Shillong was also present there.
The holistic living approach of Ayurveda has its origins in Indian tradition and culture. The deep-rooted ancient knowledge of Ayurveda and therapeutic herbs has been reintroduced to the world as a result of pandemic-related global disturbances. It is predicated on the idea that mental, physical, and spiritual wellness are intricately entwined.
The Ministry of AYUSH is supporting the Government of India’s initiative to promote medical tourism through ‘Ayurveda Parv.’ With the potential to become a pioneer in the study, production and consumption of natural goods and traditional medicines, Shillong, Meghalaya and its neighbouring regions are home to a diversity of medicinal plants, both known and undiscovered.
ASSOCHAM considers it critical to have a supportive environment for ensuring access to high-quality healthcare for everyone. The three-day exposition and business meeting, ‘Ayurveda Parv,’ aims to give stakeholders a forum for networking and ayurveda promotion. Along with the above, free doctor clinics for the general public and technical lectures for professionals are also included in the show.
The three main attractions are the display of medicinal plants and public lectures on health and Ayurveda. National Councils Business Meets for Industry distribute free medicine (selected medicines while supplies last). The Expo provides a venue for companies and individuals involved in Ayurveda, Homeopathy and herbal remedies to display their goods and services.
The aims and objectives of the Ayurveda Parv envisaged the promotion, propagation and development of Ayurveda and the ayurvedic traditions.
Perminder Jeet Kaur, senior director ASSOCHAM – East & North East said, “We look forward to developing and promoting new platforms of medicinal treatments via ‘Ayurveda Parv’ not just for these three days but year round and beyond and that would meet the agenda and the purpose with which we initiated the program. ASSOCHAM’s Ayurveda Parv presents a platform to showcase and explore various Health & Wellness opportunities and provides access to information and knowledge connected with AYUSH. It also makes me content to welcome this opportunity to meet eminent & renowned professionals from the Industry.”
