HT Bureau
GUWAHATI, May 16: HDFC Bank has launched a new suite of current account offerings under the brand ‘Biz+ Current Accounts,’ aimed at meeting the diverse needs of India’s micro, small and medium enterprises (MSMEs).
The bank, which leads in current account deposits in the private sector, says the new products are designed to provide end-to-end banking support from the very first day of a customer’s relationship with the bank.
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The Biz+ Current Accounts offer a range of core benefits, including cash handling services, robust digital banking platforms, and support from dedicated relationship managers.
The accounts also come bundled with tailored solutions covering various aspects of a business’s banking requirements.
Notably, new customers will receive complimentary business and payment protection insurance for the first year, offering added security against unforeseen risks.
The bank has structured the Biz+ offering into four variants—Biz Lite+, Biz Pro+, Biz Ultra+, and Biz Elite+—each targeting businesses at different stages of growth, from setup to diversification.
Each variant offers tiered features such as increased cash deposit limits, tax savings, insurance benefits, and access to credit and payment solutions, with features scaling up according to business needs.
In addition to general features, HDFC Bank has introduced industry-specific adaptability, allowing the accounts to cater to manufacturers, traders, and service providers with customized banking solutions.
The launch is part of the bank’s broader strategy to shift from transactional relationships to value-based engagements, according to Parag Rao, Country Head – Payments, Liability Products, Consumer Finance and Marketing at HDFC Bank.
He described the move as “a more modular, scalable and business life stage-aligned proposition.”
Available across the bank’s network of over 9,455 branches, the Biz+ accounts are expected to benefit over 4.5 million existing customers by providing structured, high-value offerings.
These accounts integrate liability and asset products with digital payments and business cards, offering a unified “One Bank” experience.
HDFC Bank emphasized that the Biz+ Current Accounts are part of its continued effort to nurture India’s entrepreneurial ecosystem, providing smarter and more comprehensive banking services to help businesses grow.
